Universities vs Universities of applied sciences Universities in the Belgian Higher Education give more attention to alumni policy than universities of applied sciences. Most universities of applied sciences find themselves at the introduction phase of the alumni policy, the universities on the other hand want to extend their alumni policy. Universities consider the alumni policy more as a `business’, which has as result that the majority of the universities has an independent alumni department with alumni officers. Within the professional colleges, this is still limited. The alumni departments within the universities work generally with a consequent automatic registration of the contact data of their alumni in their database. Only half of the universities of applied sciences have a automatic registration of the contact data of their alumni and keep their database up to date. Another result that indicates that Belgian universities are further with their alumni policy, is the fact that universities have, on average, founded more alumni societies than universities of applied sciences. Another big difference between universities of applied sciences and universities which came out of this research is that universities of applied sciences focus more on the topic lifelong learning and networking, the universities focus more on their brand awareness and job matching. |