Universiteiten laten hun babyboom-alumni links liggen

2013 Jan 27

In Nederland zijn 191.000 babyboomers, geboren in de periode van 1946 tot 1956, die een academische opleiding hebben genoten (volgens peiling CBS beroepsbevolking in 2011). Voor velen van hen is er sprake van het ingaan van een nieuwe levensfase. Een soort van renaissance waarin het voor hen geboden is zichzelf opnieuw uit te vinden. Zij hebben nog lang niet het gevoel dat zij klaar zijn met leren. Velen besluiten nu te doen wat zij altijd al hadden willen doen maar wat zij tot nu toe niet hebben gedaan. Daarnaast ontdekken zij bij zichzelf de sterker wordende wens voor anderen iets positiefs te betekenen.

 

 

 

 

 

Wat ligt er meer voor de hand dan dat de universiteiten op de vragen en ambities van hun babyboom-alumni inspelen? Dit is evenwel niet het geval. Universiteiten laten hun babyboom-alumni als specifieke categorie links liggen. Dit betoogt Geert Sanders op 28 januari aanstaande tijdens zijn oratie aan de Nyenrode Business Universiteit.

De titel van zijn oratie luidt: De waarde van levenslang – wat universiteiten en babyboom-alumni voor elkaar kunnen betekenen. “Voor Nederlandse universiteiten hebben babyboom-alumni niet of nauwelijks een eigen gezicht; zij maken een (tamelijk) anoniem onderdeel uit van de alumni in het algemeen. Dit in tegenstelling tot een aantal Amerikaanse topuniversiteiten. Van hen valt veel te leren over hoe de relatie tussen hen en hun babyboom-alumni er een is van aan elkaar waarde toevoegen”.

Veel Amerikaanse universiteiten verstaan de kunst om tijdens de opleiding van studenten al te beginnen met de uitvoering van alumnibeleid. Het worden van alumnus is de laatste fase van een proces dat zich in de studieperiode afspeelt. Hoe hoogwaardiger het verloop van dit proces is, hoe hoogwaardiger de kwaliteit van de relatie met alumni zal zijn. Genoemde universiteiten beschouwen hun afgestudeerden als ambassadeurs, op welke latere rol zij hen tijdens hun studie al nadrukkelijk voorbereiden.

Omdat de wisselwerking bij genoemde Amerikaanse universiteiten tussen hen en hun alumni zo gedegen is verankerd, zijn die universiteiten uitstekend in staat zich te verplaatsen in de leefsituaties van hun babyboom-alumni. Hierbij hebben zij ontdekt dat er in de wisselwerking tussen de babyboomers en de universiteit voor beide kanten veel is te winnen. De babyboomers kunnen zich oriënteren op programma's en projecten aan de universiteit die hen aanspreken. De universiteit kan hierop inhaken door hen terug te halen naar de voor hen vertrouwde plekken en aan hen de inspiratie en informatie te verschaffen waar zij behoefte aan hebben. Geslaagde interacties leiden ertoe dat babyboom-alumni zich graag laten betrekken in campagnes voor fondsenwerving waarin zij vervolgens zelf als donoren participeren.

Wat betekent dit voor de Nederlandse universiteiten? Sanders: “Ontwikkel een beleid dat specifiek op babyboom-alumni is gericht, ook al heeft het aan de kant van de universiteit ontbroken aan continuïteit in het onderhouden van de relatie met hen sinds zij zijn afgestudeerd. Mits goed uitgevoerd, is een herkansing met betrekking tot relatieopbouw altijd mogelijk”. Volgens Sanders zijn voor Nederlandse universiteiten hun babyboom-alumni te beschouwen als ‘laag hangend fruit’. Voorwaarde is wel dat de universiteiten hen op een open en vraaggestuurde wijze benaderen;  en dat zij hen uitnodigen voor het doen van gezamenlijke exploraties van elkaars werelden en van wat de ene partij aan de andere heeft te bieden en vice versa.

Concreet adviseert hij de universiteiten om via focusgroepen te onderzoeken op welke wijzen de universiteit vanuit haar ‘core business’ relevant voor haar babyboom-alumni kan zijn. “Ga hierbij uit van wat al bekend is over de zelfbeleving van de babyboom-alumni en van wat hen drijft en boeit”. Verder raadt hij aan om de babyboom-alumni bewust te maken van manieren waarop zij voor hun universiteiten zoal van waarde kunnen zijn. “Geef bijvoorbeeld de toppers onder hen de gelegenheid studenten van Honoursprogramma’s te inspireren om het allerbeste uit henzelf te halen. Breng bij hen verder het besef aan dat zij ook via donaties iets terug kunnen doen voor hun universiteit waarmee zij zich zo geëngageerd voelen”.

Kansen te over die nu niet door Nederlandse universiteiten systematisch worden benut.

Nadere informatie is te verkrijgen bij Geert Sanders, telefonisch te bereiken onder 06 51495261.
Geert Sanders is lid van de raad van adves van FORMEDIA.

 

 

Reacties

Augusto de Arruda Botelho (49 weeks ago)

I was able to find good advice from your articles.

jump button (1 week ago)

Please let me know if you're looking for a author for your weblog.

You have some really great posts and I believe I
would be a good asset. If you ever want to take some of
the load off, I'd really like to write some material
for your blog in exchange for a link back to mine. Please blast me
an e-mail if interested. Many thanks!

linklicious.com (2 weeks ago)

Paragraph writing is also a fun, if you be familiar with after that you can write otherwise it is difficult
to write.

clash of kings forum (1 year ago)

In the web there are plenty of pretend web site's for Clash of
Kings Hack, we have checked them all and we recommendation you to avoid them as a result of these are dangerous and never working!

https://www.angel.co/karl-b-douglas (5 weeks ago)

I like reading a post that will make men and women think.
Also, thanks for allowing me to comment!

Augusto de Arruda Botelho (49 weeks ago)

I am in fact grateful to the holder of this web site who has shared this wonderful piece of writing at at
this time.

slideshare.net/ (10 weeks ago)

I'm amazed, I have to admit. Seldom do I encounter a blog that's both educative and entertaining, and without a doubt, you
have hit the nail on the head. The problem is something that too few men and women are
speaking intelligently about. I'm very happy that I stumbled across this in my hunt for
something regarding this.

visit link (10 weeks ago)

Hi there, I want to subscribe for this website to get latest updates, thus where can i do it please help out.

rabbit vibe (2 weeks ago)

Hello there, just became aware of your blog through Google, and
found that it is really informative. I am going to watch out for brussels.
I will be grateful if you continue this in future.
Lots of people will be benefited from your writing.
Cheers!

http://njxrds.com/comment/html/?374990.html (3 weeks ago)

It's nearly impossible to find experienced people in this particular
topic, however, you seem like you know what you're talking about!
Thanks

view site (2 weeks ago)

Fastidious replies in return of this query with solid
arguments and explaining everything on the topic
of that.

buy here (12 weeks ago)

Awesome blog you have here but I was wondering if you knew of any
discussion boards that cover the same topics discussed in this
article? I'd really like to be a part of online community
where I can get feed-back from other knowledgeable people that share the same interest.

If you have any suggestions, please let me know.
Cheers!

coinmaster game cheats (1 year ago)

wonderful website you's have here what you're thoughts on mine web page on the subject
of coinmaster game cheats

high pr backlinks (10 weeks ago)

you are actually a excellent webmaster. The website loading speed is amazing.

It kind of feels that you are doing any unique trick.

Also, The contents are masterpiece. you have done a magnificent
task in this topic!

jump button (10 weeks ago)

Do you mind if I quote a couple of your posts as long as I provide
credit and sources back to your website? My website
is in the very same area of interest as yours and my
visitors would definitely benefit from a lot of the information you present here.
Please let me know if this ok with you. Thanks!

Facebook: A Popular Social Media Website 16359 - ????????-?? (10 weeks ago)

Hi there, I enjoy reading all of your article post.

I like to write a little comment to support you.

better than linklicious (13 weeks ago)

Thanks for sharing your thoughts on goedkope uggs. Regards

capitan carlos alberto florez cardenas (1 year ago)

Hello! I know this is kinda off topic however , I'd figured I'd ask.
Would you be interested in trading links or maybe guest writing a blog post or vice-versa?
My site addresses a lot of the same subjects as yours and I feel we
could greatly benefit from each other. If you are interested feel free to shoot me an e-mail.
I look forward to hearing from you! Terrific blog by the way!

Augusto de Arruda Botelho (49 weeks ago)

I'm extremely inspired together with your writing talents as well as with the structure for
your weblog. Is that this a paid subject or did you modify it
your self? Anyway keep up the nice quality writing, it's rare to
see a great weblog like this one these days..

horror movies 2017 releases (1 year ago)

Currently, PORN is unlawful in the Philippines but is somehow tolerated as you possibly can see people OPENLY
buying and selling pirated copies of international PORN motion pictures and in addition a few underground Filipino PORN which often function sex scandals of locals recorded on video.

gmod free demo (1 year ago)

I am always searching online for articles that can help me. There is obviously a lot to know about this. I think you made some good points in Features also. Keep working, great job!

Property Staging In Santa Cruz 26313 (12 weeks ago)

What's up everybody, here every one is sharing such experience, so it's pleasant
to read this blog, and I used to visit this web site every day.

dodge engine computer module (1 year ago)

Magnificent goods from you, man. I have understand your
stuff previous to and you're just extremely magnificent.
I actually like what you've acquired here, really like what you
are saying and the way in which you say it. You make it entertaining
and you still take care of to keep it smart.

I can not wait to read much more from you. This is really a great web site.

https://twitter.com/ (10 weeks ago)

Ahaa, its good dialogue on the topic of this
piece of writing here at this website, I have read all that,
so at this time me also commenting at this place.

http://youtu.be/2Dm9uvDzi00 (1 year ago)

Wow! Finally I got a webpage from where I can actually obtain helpful facts concerning my
study and knowledge.

Augusto de Arruda Botelho (49 weeks ago)

I was able to find good information from your articles.

arce (1 year ago)

En Energeticos Nieto buscamos satisfacer eficaz y eficientemente las necesidades de energéticos de nuestros clientes conforme a los programas, volumen y especificaciones de calidad acordadas para ser la empresa líder en el mercado de transformación y distribución de energéticos. Nuestra especialidad es en tanques de almacenamiento de combustible , transporte de gasolina, tanques de almacenamiento de diesel, transporte de diesel.

buy backlinks (13 weeks ago)

Hi there, I log on to your blogs on a regular basis.
Your humoristic style is witty, keep it up!

fadiajam.com (12 weeks ago)

Thank you for the auspicious writeup. It if truth be
told was a enjoyment account it. Glance complicated to more delivered agreeable from
you! However, how can we keep up a correspondence?

seiya (1 year ago)

Callpicker es una empresa con presencia en México y Estados Unidos. Por su trayectoria creando tecnología que ayuda a miles de empresas en ambos países a mejorar su atención telefónica, utilizando conmutador telefonico, conmutador virtual, voip y pbx. ¡No pierdas esas ventas! Haz y recibe llamadas con el número del negocio en cualquier celular y te alertaremos cuando un cliente no sea atendido o reciba mala atención.

Augusto de Arruda Botelho (49 weeks ago)

I've learn a few just right stuff here. Certainly price bookmarking for revisiting.
I surprise how so much effort you set to create one of these fantastic informative website.

C&D Business School - Website Reviews Are Very Important 116 (17 weeks ago)

If you would like to take a good deal from this piece
of writing then you have to apply such strategies
to your won website.

p90x diet guide (1 year ago)

%Your diet (what you eat), lack of exercise, or even your body being toxic. A toxic body is someone who doesn't have at least two bowel movements a day. I am going to share with you how you can loose 10 pounds in 10 days.

partner site (10 weeks ago)

Heya! I just wanted to ask if you ever have any issues with hackers?
My last blog (wordpress) was hacked and I ended up losing months of hard
work due to no backup. Do you have any solutions
to protect against hackers?

rate us (13 weeks ago)

It's a shame you don't have a donate button! I'd certainly donate to this fantastic blog!
I guess for now i'll settle for bookmarking and
adding your RSS feed to my Google account. I look forward to
brand new updates and will share this website with my Facebook
group. Talk soon!

linklicious.me coupon (12 weeks ago)

constantly i used to read smaller posts that also clear their motive, and
that is also happening with this post which I am reading at this
time.

The Important Thing To The Right Database!!! 11593 - ??????? (12 weeks ago)

I do not even know how I finished up here, however I assumed this
put up was once great. I do not recognize who you are however certainly you're going to a famous blogger in case you are not already.

Cheers!

http://www.labetetheplay.com/how-to-locate-a-las-vegas- (10 weeks ago)

Heya this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code
with HTML. I'm starting a blog soon but have no coding know-how
so I wanted to get guidance from someone with experience.

Any help would be enormously appreciated!

microondas (1 year ago)

Hey there, You have done a fantastic job. I will
certainly digg it and personally suggest to my friends.
I'm sure they'll be benefited from this website.

attorney press release (12 weeks ago)

I was extremely pleased to uncover this web site.
I need to to thank you for your time for this particularly wonderful read!!
I definitely enjoyed every part of it and I have you bookmarked to
see new things on your website.

division (12 weeks ago)

It's genuinely very complex in this full of activity life to listen news on Television, thus I just use the web for that reason, and take the hottest
information.

intangible (13 weeks ago)

Thanks , I've just been looking for information approximately this subject for a while and yours is the greatest I've found out so far.
However, what concerning the conclusion? Are you sure concerning the
source?

home page (11 weeks ago)

I go to see day-to-day some web sites and blogs to read articles or reviews, however this website provides quality based content.

best cloud crm software (12 weeks ago)

Hola! I've been following your site for some time now and finally got the courage to go ahead and give you a shout out from Houston Texas!
Just wanted to say keep up the great work!

dripable linklicious (13 weeks ago)

Everything is very open with a clear clarification of the
challenges. It was really informative. Your website is very useful.
Thank you for sharing!

Augusto de Arruda Botelho (49 weeks ago)

Its such as you read my thoughts! You appear to know a lot about
this, such as you wrote the e book in it or something. I feel that
you just could do with a few p.c. to pressure the message home a little bit, however instead of
that, this is great blog. A great read. I'll
certainly be back.

Why Facebook May Be Worth Over $10 Million - MoscowTalks.ru (13 weeks ago)

Wonderful work! That is the type of info that are supposed to be shared around the internet.
Shame on Google for no longer positioning this put up
higher! Come on over and discuss with my site . Thanks =)

the best (13 weeks ago)

Hey there, You have done a fantastic job. I'll certainly digg it and personally recommend to my friends.

I'm sure they'll be benefited from this site.

url (12 weeks ago)

I don't write a comment, however after looking at some of the remarks on Reply to comment | formedia - we worden steeds socialer.
I actually do have a couple of questions for you if you do not mind.
Could it be just me or do a few of the responses appear as if they are coming from brain dead individuals?
:-P And, if you are writing at other online social sites, I'd like to keep up with you.
Could you list of the complete urls of your social community pages like your twitter feed, Facebook page or linkedin profile?

defense lawyer (1 year ago)

Greetings from California! I'm bored to tears at work so I decided to browse your site on my iphone during lunch break.

I enjoy the info you present here and can't
wait to take a look when I get home. I'm amazed at
how fast your blog loaded on my mobile .. I'm not even using
WIFI, just 3G .. Anyhow, awesome blog!

Reageer op dit artikel:

The content of this field is kept private and will not be shown publicly.