Opbouw Alumnibeleid

2009 Nov 24

Een alumnibeleid bestaat over het algemeen uit drie stappen.

U begint namelijk met het verzamelen van contactgegevens van uw alumni, zodat u uw alumni kunt benaderen. Nadat deze gegevens verzameld zijn, blijft het belangrijk om deze contactgegevens up-to-date te houden.
Vervolgens gaat u een stabiele en wederzijdse zinvolle relatie opbouwen met uw alumni. Praktijk wijst uit dat het opbouwen van deze relatie zeker drie jaar in beslag neemt.
Nadat een stabiele relatie is opgebouwd, kunt u iets 'terug' vragen van uw alumni. Dit stadium noemen wij de '3T's': Time (het investeren van tijd), Talent (het investeren van kennis) en Treasure (fondsenwerven).

Zou u willen weten in welk stadium uw alumnibeleid op dit moment verkeert en hoe u hier het beste mee om kunt gaan, neemt u dan contact op met Stephanie Wehrens via stephanie@formedia.nl.



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