Case seminar, 24 mei - Radboud Universiteit Nijmegen

2007 Apr 17

One common goal for Alumni Relations, Fundraising, Communications and Marketing – impossible? Not after this seminar…

Integrated marketing is a way of thinking. It establishes planning processes that help you clarify your institution’s identity, programme development, pricing, knowledge delivery and institutional communication simultaneously. It seeks to get everyone "on the same page" when describing competitive advantages and distinctions, and adds focus and intensity to the institution's communications.

How can these ideas be adapted to universities and schools in a way that preserves academic integrity and still enhances the institution's student recruitment, fundraising, alumni relations and reputation building in a rapidly changing political environment and global economy?

Time - Event

09.30 Registration and Coffee

09.55 Welcome Inez Uerz, Director, Nijmegen University Fund

10.00 Introduction:
           Icebreaker & goals of the day 
           Changing attitudes in the EU and what it means for our professions
           Joanna Motion, Vice President for International Operations, CASE

10.30 Different professions but the same purpose: How integrated marketing works for North American institutions
           Larry Lauer, Vice Chancellor for Marketing and Communication, Texas Christian University

12.30 Lunch

13.30 Group Discussions
           Group A (senior practitioners) Strategic issues for our institutions:
           * how integrated marketing can help
           * main issues in the next 10 years
           * context and infrastructure analysis
           * building a consensus with your board
           * leadership as a key to implementation success

           Discussion led by Larry Lauer, Vice Chancellor for Marketing and Communication, Texas Christian University,
           in dialogue with Peter Slee, Deputy Vice-Chancellor,
           Northumbria University

           Group B (intermediate and junior practitioners):
How integrated marketing can advance our institution:
           External Relations —Why are alumni relations and fundraising more and more important for European 
           institutions and how it fits into the whole picture
           (short presentation 15 min)
           * Isabel Penne, Director - Partnership and Academic Development, Katholieke Universiteit Leuven
           * Branding and the effect it can have on alumni donations (short presentation 15 min)
           * Sarah Hawkin, Director, Continental Europe, and Ricardo Aldarino Jarey, Account Manager, JWT Education 

           Discussion topic tbc

15.30 Tea, coffee, and networking break

15.45 Feedback of the breakout groups and interactive discussion—what can we learn from each other?
           Speakers of the day; chaired by Joanna Motion, Vice President for International Operations, CASE

16.45 Seminar close and drinks reception

Register today to secure your place on this popular seminar!
For more information contact Laure-Anne Garnier, European Projects Manager (Tel. +44 (0)207 387 4404 or email

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programma185.19 KB


Augusto de Arruda Botelho (2 years ago)

A fascinating discussion is definitely worth comment. I think that you should write more on this subject, it may not be a taboo matter but usually people do not
discuss such issues. To the next! Kind regards!!

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