Wetenschappers en Social Media

2012 Feb 10

 

We hebben als communicatieprofessionals bij een grote universiteit inmiddels uitvoerig kennis gemaakt met diverse vormen van sociale media, de snelheid ervan, de mogelijke impact die het kan hebben, de voordelen maar ook de mindere aspecten. Bij de TU Delft geven we cursussen Twitteren en workshops bloggen aan medewerkers, gaan we in discussie met studenten op onze Facebook fanpage en faciliteren we de interactie tussen onze alumni op LinkedIn.

Als communicatieprofessionals in het umfeld van de wetenschap zien we de aanwezigheid van wetenschappers in die delende wereld onafwendbaar toenemen. Maar we zien ook de terughoudendheid, de twijfel en de angst. ‘Maar ik wil helemaal niet op Twitter’, roept  de nietsvermoedende wetenschapper regelmatig uit. Dat hoeft ook niet, ‘2.0’ houdt veel meer in dan alleen microbloggen. In deze blog een niet-uitputtend overzicht van waar kansen liggen.

Open Science
‘Open Science is een filosofie waarbij data, onderzoek en resultaten vrij toegankelijk zijn voor iedereen zonder copyright, patenten of andere controlemechanismen’ (Marjolein Pijnappels, zie onder). Online peer review, open access, open data, open courseware, betere verspreiding van data, tools en methodes (www.openscience.org bijvoorbeeld biedt toegang tot gratis open source software in diverse onderzoeksvelden) zijn allemaal ’2.0-gerelateerde termen die de komende tijd veel aan invloed zullen gaan winnen. Het betrekken van het publiek bij onderzoek met citizen science is ook een succesvol voorbeeld van de inzet van social media in wetenschappelijk onderzoek.

Michael Nielsen is een vooraanstaand wetenschapper op het gebied van quantum computers. In april 2006 hield hij een pleidooi voor open science op TEDxWaterloo. Michael Nielsen verliet de academische wereld om een boek te schrijven over open science en de manier waarop online tools de manier waarop wetenschappelijke ontdekkingen gedaan gaan worden zullen veranderen.

 
Publiekscommunicatie
De wetenschappelijke subsidiestroom bestaat steeds meer uit individuele subsidies, van de VENI-VIDI-VICI-subsidies van NWO tot Europese ERC Personal Grants. Toekenning is vooral afhankelijk van een indrukwekkende lijst met publicaties, maar daarnaast speelt ‘maatschappelijke relevantie’ een rol(letje).  De KNAW  heeft een voorstel voor de criteria en de indicatoren voor de kwaliteitsbeoordeling van wetenschappelijke werk in de ontwerpende en construerende wetenschappen geformuleerd en een  ‘kwaliteitsindicatorenkaart voor de technische wetenschappen‘ ontwikkeld .

Onder de rubriek ‘maatschappelijke relevantie’ wordt ook ‘verspreiding van kennis’ genoemd. Concreet:  ‘Activiteiten gericht op popularisering wetenschap, onderwijs en bijdragen aan het publieke debat’ en ‘Professionele publicaties en voordrachten, niet wetenschappelijke publicaties, tentoonstelling etc. over onderzoeksresultaten’. Publiekscommunicatie is dus belangrijk, en een van de manieren om je publiek te bereiken is via online media als een blog, en/of via Twitter.

Persoonlijke profilering
Iedere wetenschapper (eigenlijk iedere werknemer in het algemeen) doet  iets aan ‘persoonlijke profilering’ om zijn of haar carrière vooruit te helpen. Dat wil niet zeggen dat iedereen daar heel bewust mee bezig is, vaak gebeurt het als bijverschijnsel van de drang om resultaten met anderen te delen. Als de wetenschapper zich hier echter van bewust is, zal de profilering een stuk doeltreffender kunnen zijn. Dat betekent dus bijvoorbeeld het bijhouden van je LinkedIn profiel, lezingen geven (en je presentatie op SlideShare zetten), bloggen (naast publiceren in vakbladen), twitteren, actief zijn op (wetenschappelijke) discussiefora en plaatsen van relevante inhoud op Wikipedia. Laat vervolgens die meerwaarde ook maar zien aan je (toekomstige) werkgever of subsidieverstrekker.

Doelgroepen bereiken
Dat ene gemeenteraadslid, die ene politicus of die ene (wetenschaps)journalist is tegenwoordig via Twitter veel makkelijker te bereiken met jouw boodschap dan via de gangbare kanalen van bellen, mailen en afspraken maken. Dat kan natuurlijk allemaal in tweede instantie, maar voor het trekken van de aandacht en een eerste quasinonchalant contact is Twitter wel een prachtig middel.

Wetenschappers en sociale media
Het begrip ‘Social Media‘ omvat vele platforms, technieken en manieren van communiceren. Allemaal toepasbaar voor bepaalde specifieke doelen en doelgroepen. Inzetbaar voor het onderzoek zelf, voor het verbreden van je netwerk, het delen van resultaten met een specifiek of juist een heel breed publiek, en in het algemeen voor het werken aan je wetenschappelijke carrière. Daarnaast kan het ook gewoon leuk zijn – vinden wij als communicatieprofessionals dan. In ieder geval de moeite waard om je ‘s in te verdiepen en/of je te laten adviseren.

Meer lezen? 
Als je het allemaal wilt horen van een wetenschapper zelf, lees dan deze blog ‘Wetenschap in 140 tekens’ van Peter Kerkhof (toegegeven, hij is wel communicatiewetenschapper…).

In het white paper ‘Wakker worden! Tijd voor Open Science’, beschrijft Marjolein Pijnappels (Studio Lakmoes) hoe social media het wetenschappelijk proces zouden kunnen veranderen.

Blog van Rob Speekenbrink over Persoonlijke Profilering en de bijbehorende

SlideShare presentatie over het hoe en waarom van Persoonlijke Profilering

SlideShare ‘Meer Social Media in de wetenschap’.

Een overzicht van Nederlandse wetenschapsgerelateerde blogs.

Zie ook de gerelateerde blog De Nederlandse wetenschapper en 2.0.

Over de auteurs
Rob Speekenbrink is Adviseur Online Media bij de TU Delft. Door intensief gebruik en de ervaringen die dat oplevert adviseert hij binnen en buiten de TU Delft over gebruik van sociale media voor de meest uiteenlopende doelen. Hij geeft cursussen en verzorgt workshops.

Roy Meijer is Adviseur Corporate Communicatie bij de TU Delft. Hij heeft zich verdiept in de combinatie wetenschap en social media, en probeert samen met enkele gelijkgestemden ‘de boodschap’ ook breder uit te dragen via het Platform Wetenschapscommunicatie, de LinkedIn-groep Wetenschapper 2.0, www.twitter.com/wetenschapper20  en http://wetenschapper20.wordpress.com

 

Reacties

Tennessee lake homes (2 weeks ago)

Thanks in favor of sharing such a fastidious opinion, paragraph is
good, thats why i have read it completely

Anonymous (19 weeks ago)

Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained!
SEO Agency

top 10 point and shoot cameras (2 weeks ago)

Hi there just wanted to give you a brief heads up and let you know a few of the images aren't loading correctly.
I'm not sure why but I think its a linking issue. I've tried it in two different internet browsers
and both show the same outcome.

anarkali kurtis best price best designs (2 weeks ago)

Touche. Solid arguments. Keep up the good work.

salwar suits best price online chennai india online (2 weeks ago)

I was suggested this web site by my cousin. I'm not sure whether this post is written by
him as nobody else know such detailed about my difficulty.
You're wonderful! Thanks!

datesheetnic (19 weeks ago)

Thnaks for sharing this information, wopnderful article

Collin (4 days ago)

Heya i'm for the first time here. I found this board and I find It truly useful
& it helped me out much. I hope to give something
back and help others like you aided me.

traveling? LONELY PLANET (2 weeks ago)

A motivating discussion is worth comment. I think that
you need to publish more about this subject, it may not be a taboo matter but usually
people do not speak about such issues. To the next! All
the best!!

comm (2 weeks ago)

Hi, yup this paragraph is actually good and I have learned lot of things from it about blogging.
thanks.

kurtis for baby girls kids best price online (2 weeks ago)

I absolutely love your blog and find almost all of your post's to be just
what I'm looking for. can you offer guest writers to write content for you personally?

I wouldn't mind publishing a post or elaborating on some of
the subjects you write concerning here. Again, awesome web log!

superhero stuff (2 weeks ago)

Highly energetic post, I enjoyed that bit. Will there be
a part 2?

entry level professional camera (2 weeks ago)

Heya! I just wanted to ask if you ever have any problems
with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no back
up. Do you have any methods to prevent hackers?

logitech gaming mouse 2018 (2 weeks ago)

This paragraph is in fact a pleasant one it assists new web
people, who are wishing for blogging.

truck wreckers (2 weeks ago)

Thank you a bunch for sharing this with all folks you actually know
what you're talking about! Bookmarked. Kindly additionally discuss with my site =).
We may have a hyperlink exchange arrangement among us

Anonymous (19 weeks ago)

клиники израиля

That's what makes you the best. You should keep publishing more articles and you will Such Become One of the best writers ever

laser level app (20 weeks ago)

Have you ever considered writing an ebook or guest authoring on other websites?
I have a blog based upon on the same ideas you discuss and would love to
have you share some stories/information. laser level app

best place for ethnic wear shopping chennai india online (2 weeks ago)

Good post. I will be facing a few of these issues as
well..

best place to buy kurtas kurtis anarkalis in chennai (2 weeks ago)

Hey there just wanted to give you a quick heads up. The
words in your content seem to be running off the screen in Ie.
I'm not sure if this is a formatting issue or something to do with internet browser compatibility but I figured I'd post to let you know.
The design and style look great though! Hope you get the issue resolved
soon. Kudos

ateliervandenboom.nl (20 weeks ago)

It's enormous that you are getting thoughts from this paragraph as well as from our discussion made at this place.

fitness and nutrition (3 weeks ago)

Wow, wonderful blog layout! How long have you been blogging for?
you make blogging look easy. The overall look of your website is great, let alone the content!

plugins for Magento2 (3 weeks ago)

Very rapidly this website will be famous amid all blogging users, due to it's good content

best mirrorless camera under 1000 (2 weeks ago)

My programmer is trying to convince me to
move to .net from PHP. I have always disliked the idea because of the
expenses. But he's tryiong none the less. I've been using WordPress on various websites for about
a year and am nervous about switching to another platform.

I have heard great things about blogengine.net. Is there a way
I can import all my wordpress posts into it? Any help would be really appreciated!

animal-pattern-fabric (18 weeks ago)

You really make it seem so easy along with your presentation but I to find
this matter to be really something that I think I'd never understand.
It sort of feels too complicated and extremely vast for me.
I'm looking ahead in your next put up, I will attempt to
get the grasp of it!

cheap wireless mouse (2 weeks ago)

What's up to all, it's in fact a good for me to pay a visit this web site, it consists of
valuable Information.

See more (20 weeks ago)

This is exactly what I was looking for. Thanks for sharing this great article! That is very interesting Smile I love reading and I am always searching for informative information like this! See more

Domino QQ (19 weeks ago)

Thanks in support of sharing such a fastidious thinking, post is good, thats why i have
read it entirely

Prediksi Togel Singapura Jitu (3 weeks ago)

Keep this going please, great job!

localisation de telephone portable (2 weeks ago)

We stumbled over here from a different page and thought I might as well check things out.
I like what I see so now i'm following you. Look forward to looking into
your web page repeatedly.

http://www.jewanda-magazine.com/ (20 weeks ago)

Hi! I've been reading your website for a
while now and finally got the courage to go ahead and give you
a shout out from Austin Texas! Just wanted to mention keep up the excellent
job!

biological dentistry (3 weeks ago)

Thanks in support of sharing such a good thought, article
is good, thats why i have read it entirely

http://canopuselearning.com/?option=com_k2&view=itemlist& (17 weeks ago)

I actually wanted to make a small comment to express gratitude to you for all the magnificent points you are posting on this site.
My extended internet look up has at the end been recognized with extremely good facts and strategies
to write about with my company. I would believe that many
of us site visitors are very blessed to live in a fantastic site with so many brilliant professionals with very beneficial secrets.
I feel very much lucky to have come across the site and look forward to plenty of more pleasurable moments
reading here. Thanks again for a lot of things.

self defense Denver (3 weeks ago)

I needed to thank you for this good read!! I certainly enjoyed every little bit of
it. I've got you book marked to check out new things you post…

colorado barbershop (2 weeks ago)

You actually make it appear really easy with your presentation however I in finding this topic to be actually something that
I believe I would by no means understand. It kind of feels too complex and
very large for me. I'm taking a look ahead on your next
post, I'll try to get the dangle of it!

Anonymous (20 weeks ago)

We keep up with the latest techniques of building and have qualified tradesmen to ensure that your job/project is carried out safely. We also make sure that we keep to the highest standards on projects and everyone who works for us is health & safety trained.
Text a Psychic

sbo (3 weeks ago)

Hey, I think your blog might be having browser compatibility issues.
When I look at your website in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then that, wonderful blog!

W88 Thailand (3 weeks ago)

Its not my first time to pay a visit this site, i am
visiting this web page dailly and obtain good data from here daily.

Micaela (2 weeks ago)

Write more, thats all I have to say. Literally, it seems as though you
relied on the video to make your point. You obviously know
what youre talking about, why waste your intelligence on just
posting videos to your weblog when you could be giving us something enlightening
to read?

fancy kurtis best designs buy online (2 weeks ago)

Hey There. I found your blog using msn. This is an extremely well written article.
I'll make sure to bookmark it and come back to read more
of your useful information. Thanks for the post. I will certainly return.

công ty sản xuất phim quảng cáo (3 weeks ago)

When I initially commented I clicked the "Notify me when new comments are added" checkbox and now each time a comment is
added I get four e-mails with the same comment. Is there any way you
can remove people from that service? Thanks!

fabricacion de carteles en paraguay (3 weeks ago)

Fastidious replies in return of this matter with firm
arguments and telling all about that.

kurtis for baby girls kids best price online (2 weeks ago)

Hi to all, the contents present at this website are
actually amazing for people experience, well, keep up the
good work fellows.

iphone 6 fix (17 weeks ago)

Excellent goods from you, man. I have understand your stuff previous to and you're just extremely excellent.

I actually like what you have acquired here, certainly like what you are stating and
the way in which you say it. You make it enjoyable and you
still care for to keep it smart. I can't wait to read far
more from you. This is actually a wonderful
website.

fb-geek facebook hack (3 weeks ago)

My family every time say that I am wasting my time here at web,
however I know I am getting experience daily by reading such pleasant articles.

Bitcoin Wallet and Debit Card (2 weeks ago)

Really when someone doesn't understand then its
up to other visitors that they will assist, so
here it occurs.

companies that accept bitcoin payment (2 weeks ago)

I visited various blogs except the audio feature for audio songs existing at this
web page is really excellent.

geolocalisation-telephone site (2 weeks ago)

I could not resist commenting. Very well written!

best place for ethnic wear shopping chennai india online (2 weeks ago)

This piece of writing presents clear idea for
the new users of blogging, that genuinely how to do running a blog.

Karolyn (17 weeks ago)

I simply wanted to construct a word in order to appreciate you for all of
the superb recommendations you are sharing on this site.

My particularly long internet lookup has at the
end been compensated with reasonable concept to exchange with my two friends.
I 'd tell you that many of us website visitors actually are unequivocally fortunate to
be in a decent site with many brilliant individuals with very helpful strategies.
I feel really blessed to have used your website page and look forward to really
more fun moments reading here. Thank you once again for
everything.

anarkali kurtis best price best designs (2 weeks ago)

Great beat ! I wish to apprentice while you amend your web site,
how can i subscribe for a blog website? The account aided me a acceptable deal.
I had been tiny bit acquainted of this your broadcast offered bright clear idea

translate french english (3 weeks ago)

If some one needs expert view regarding blogging and site-building then i recommend him/her to go to see this blog,
Keep up the good job.

Reageer op dit artikel:

The content of this field is kept private and will not be shown publicly.