Wetenschappers en Social Media

2012 Feb 10

 

We hebben als communicatieprofessionals bij een grote universiteit inmiddels uitvoerig kennis gemaakt met diverse vormen van sociale media, de snelheid ervan, de mogelijke impact die het kan hebben, de voordelen maar ook de mindere aspecten. Bij de TU Delft geven we cursussen Twitteren en workshops bloggen aan medewerkers, gaan we in discussie met studenten op onze Facebook fanpage en faciliteren we de interactie tussen onze alumni op LinkedIn.

Als communicatieprofessionals in het umfeld van de wetenschap zien we de aanwezigheid van wetenschappers in die delende wereld onafwendbaar toenemen. Maar we zien ook de terughoudendheid, de twijfel en de angst. ‘Maar ik wil helemaal niet op Twitter’, roept  de nietsvermoedende wetenschapper regelmatig uit. Dat hoeft ook niet, ‘2.0’ houdt veel meer in dan alleen microbloggen. In deze blog een niet-uitputtend overzicht van waar kansen liggen.

Open Science
‘Open Science is een filosofie waarbij data, onderzoek en resultaten vrij toegankelijk zijn voor iedereen zonder copyright, patenten of andere controlemechanismen’ (Marjolein Pijnappels, zie onder). Online peer review, open access, open data, open courseware, betere verspreiding van data, tools en methodes (www.openscience.org bijvoorbeeld biedt toegang tot gratis open source software in diverse onderzoeksvelden) zijn allemaal ’2.0-gerelateerde termen die de komende tijd veel aan invloed zullen gaan winnen. Het betrekken van het publiek bij onderzoek met citizen science is ook een succesvol voorbeeld van de inzet van social media in wetenschappelijk onderzoek.

Michael Nielsen is een vooraanstaand wetenschapper op het gebied van quantum computers. In april 2006 hield hij een pleidooi voor open science op TEDxWaterloo. Michael Nielsen verliet de academische wereld om een boek te schrijven over open science en de manier waarop online tools de manier waarop wetenschappelijke ontdekkingen gedaan gaan worden zullen veranderen.

 
Publiekscommunicatie
De wetenschappelijke subsidiestroom bestaat steeds meer uit individuele subsidies, van de VENI-VIDI-VICI-subsidies van NWO tot Europese ERC Personal Grants. Toekenning is vooral afhankelijk van een indrukwekkende lijst met publicaties, maar daarnaast speelt ‘maatschappelijke relevantie’ een rol(letje).  De KNAW  heeft een voorstel voor de criteria en de indicatoren voor de kwaliteitsbeoordeling van wetenschappelijke werk in de ontwerpende en construerende wetenschappen geformuleerd en een  ‘kwaliteitsindicatorenkaart voor de technische wetenschappen‘ ontwikkeld .

Onder de rubriek ‘maatschappelijke relevantie’ wordt ook ‘verspreiding van kennis’ genoemd. Concreet:  ‘Activiteiten gericht op popularisering wetenschap, onderwijs en bijdragen aan het publieke debat’ en ‘Professionele publicaties en voordrachten, niet wetenschappelijke publicaties, tentoonstelling etc. over onderzoeksresultaten’. Publiekscommunicatie is dus belangrijk, en een van de manieren om je publiek te bereiken is via online media als een blog, en/of via Twitter.

Persoonlijke profilering
Iedere wetenschapper (eigenlijk iedere werknemer in het algemeen) doet  iets aan ‘persoonlijke profilering’ om zijn of haar carrière vooruit te helpen. Dat wil niet zeggen dat iedereen daar heel bewust mee bezig is, vaak gebeurt het als bijverschijnsel van de drang om resultaten met anderen te delen. Als de wetenschapper zich hier echter van bewust is, zal de profilering een stuk doeltreffender kunnen zijn. Dat betekent dus bijvoorbeeld het bijhouden van je LinkedIn profiel, lezingen geven (en je presentatie op SlideShare zetten), bloggen (naast publiceren in vakbladen), twitteren, actief zijn op (wetenschappelijke) discussiefora en plaatsen van relevante inhoud op Wikipedia. Laat vervolgens die meerwaarde ook maar zien aan je (toekomstige) werkgever of subsidieverstrekker.

Doelgroepen bereiken
Dat ene gemeenteraadslid, die ene politicus of die ene (wetenschaps)journalist is tegenwoordig via Twitter veel makkelijker te bereiken met jouw boodschap dan via de gangbare kanalen van bellen, mailen en afspraken maken. Dat kan natuurlijk allemaal in tweede instantie, maar voor het trekken van de aandacht en een eerste quasinonchalant contact is Twitter wel een prachtig middel.

Wetenschappers en sociale media
Het begrip ‘Social Media‘ omvat vele platforms, technieken en manieren van communiceren. Allemaal toepasbaar voor bepaalde specifieke doelen en doelgroepen. Inzetbaar voor het onderzoek zelf, voor het verbreden van je netwerk, het delen van resultaten met een specifiek of juist een heel breed publiek, en in het algemeen voor het werken aan je wetenschappelijke carrière. Daarnaast kan het ook gewoon leuk zijn – vinden wij als communicatieprofessionals dan. In ieder geval de moeite waard om je ‘s in te verdiepen en/of je te laten adviseren.

Meer lezen? 
Als je het allemaal wilt horen van een wetenschapper zelf, lees dan deze blog ‘Wetenschap in 140 tekens’ van Peter Kerkhof (toegegeven, hij is wel communicatiewetenschapper…).

In het white paper ‘Wakker worden! Tijd voor Open Science’, beschrijft Marjolein Pijnappels (Studio Lakmoes) hoe social media het wetenschappelijk proces zouden kunnen veranderen.

Blog van Rob Speekenbrink over Persoonlijke Profilering en de bijbehorende

SlideShare presentatie over het hoe en waarom van Persoonlijke Profilering

SlideShare ‘Meer Social Media in de wetenschap’.

Een overzicht van Nederlandse wetenschapsgerelateerde blogs.

Zie ook de gerelateerde blog De Nederlandse wetenschapper en 2.0.

Over de auteurs
Rob Speekenbrink is Adviseur Online Media bij de TU Delft. Door intensief gebruik en de ervaringen die dat oplevert adviseert hij binnen en buiten de TU Delft over gebruik van sociale media voor de meest uiteenlopende doelen. Hij geeft cursussen en verzorgt workshops.

Roy Meijer is Adviseur Corporate Communicatie bij de TU Delft. Hij heeft zich verdiept in de combinatie wetenschap en social media, en probeert samen met enkele gelijkgestemden ‘de boodschap’ ook breder uit te dragen via het Platform Wetenschapscommunicatie, de LinkedIn-groep Wetenschapper 2.0, www.twitter.com/wetenschapper20  en http://wetenschapper20.wordpress.com

 

Reacties

Antoine (17 weeks ago)

Hey there I am so happy I found your webpage, I really found you by mistake, while
I was looking on Digg for something else, Regardless I
am here now and would just like to say kudos
for a remarkable post and a all round exciting blog (I also love the
theme/design), I don’t have time to look over it all at the moment
but I have bookmarked it and also added your RSS feeds, so when I
have time I will be back to read a lot more, Please do keep up the awesome b.

brothel (18 weeks ago)

We take lots of satisfaction ourselves on the game by placing our players first,
offering more proof of a continuous first-class
gaming expertise. Full tilt obtain full Tilt maintains the
highest and second highest customary of start and social safety and recreation integrity.

Anonymous (21 weeks ago)

Get Rid Of Cable
The web site is lovingly serviced and saved as much as date. So it should be, thanks for sharing this with us.

MCSE exchange server (1 hour ago)

Hi, for all time i used to check web site posts here
in the early hours in the morning, as i enjoy to gain knowledge
of more and more.

Imlive (7 weeks ago)

Please let me know if you're looking for a article writer
for your site. You have some really great posts and I think I would
be a good asset. If you ever want to take some of the load off,
I'd really like to write some content for your blog in exchange for a link back to mine.
Please send me an email if interested. Many thanks!

video sex (19 hours ago)

Oh my goodness! Awesome article dude! Thanks, However I am experiencing troubles with your RSS.
I don't know the reason why I am unable to join it.
Is there anybody else having similar RSS problems?
Anyone who knows the answer can you kindly respond? Thanx!!

Juice bar- Fresno CA (1 day ago)

You're so cool! I do not believe I've read through something like this before.
So wonderful to find somebody with original thoughts on this subject.

Really.. thank you for starting this up. This website is something
that's needed on the web, someone with a little originality!

Sex (2 days ago)

Ils les augmentent ou les perdent au fur et à mesure du
jeu, et ceux qui restent se qualifient pour l'étape suivante, et ainsi
de suite jusqu'à la dernière table.

microsoft exchange server training provider (22 min ago)

Somebody essentially lend a hand to make critically posts I would state.
This is the very first time I frequented your web page and so
far? I amazed with the research you made to create this actual publish extraordinary.

Fantastic process!

check this out (19 weeks ago)

Hi to every body, it's my first visit of this website; this weblog
consists of amazing and truly good material for visitors.

slut (1 day ago)

Write more, thats all I have to say. Literally, it seems as
though you relied on the video to make your point. You clearly know what youre talking about,
why throw away your intelligence on just posting videos to your weblog when you could be giving us something informative to read?

best free flight simulator (20 min ago)

What's Happening i am new to this, I stumbled upon this I have discovered It
positively helpful and it has helped me out loads.
I hope to give a contribution & assist other users
like its aided me. Great job.

essential oil (1 day ago)

Good article! We are linking to this particularly great post on our website.
Keep up the good writing.

This posting is on the subject of Jewelry... (4 weeks ago)

But Brown mentioned the costs of failure to rein in greenhouse
gases, mainly from burning fossil fuels, could possibly be big.

transformation digitale (4 hours ago)

We're a gaggle of volunteers and starting a new scheme in our community.
Your site provided us with useful info to work on. You have done
a formidable process and our whole neighborhood shall
be thankful to you.

new Orleans saints t shirts (1 day ago)

Hi there! I know this is kinda off topic however , I'd figured I'd
ask. Would you be interested in trading links or maybe guest authoring a blog article or vice-versa?
My site covers a lot of the same topics as yours and I
think we could greatly benefit from each other. If you're interested feel free to send me an e-mail.
I look forward to hearing from you! Great blog by the way!

dich thuat tai lieu (1 day ago)

Article writing is also a excitement, if you know then you can write if not it is complex to write.

Anonymous (21 weeks ago)

kit tattoo
Just pure brilliance from you here. I have never expected something less than this from you and you have not disappointed me at all. I suppose you will keep the quality work going on.

fifa 18 xbox 1 free coins (7 hours ago)

If some one needs expert view regarding blogging afterward i advise
him/her to pay a quick visit this web site, Keep
up the good work.

office 2016 training (7 hours ago)

fantastic submit, very informative. I ponder why the other experts of this sector do not understand this.
You should proceed your writing. I am confident, you've a great readers' base already!

สยามสมาคมแต่งงานติดต่อ (3 days ago)

This paragraph is genuinely a fastidious one it
helps new internet people, who are wishing in favor of
blogging.

buy fifa 18 coins (7 hours ago)

Just wish to say your article is as astounding.
The clearness in your post is simply excellent and i could assume you
are an expert on this subject. Fine with your permission allow me to grab your RSS feed to keep up to date
with forthcoming post. Thanks a million and please carry on the enjoyable
work.

Texans pride t shirt (1 day ago)

Hello mates, how is all, and what you desire to say concerning this post, in my view its actually
remarkable in favor of me.

DVR (7 weeks ago)

Asking questions are in fact nice thing if you
are not understanding something completely, however this paragraph gives fastidious
understanding yet.

www.m88 (1 day ago)

My spouse and I absolutely love your blog and find almost all of your post's to be exactly what I'm
looking for. Would you offer guest writers to write content to suit your needs?
I wouldn't mind producing a post or elaborating on most of the subjects you write related to here.
Again, awesome site!

MCSE exchange server (5 hours ago)

Hi, i believe that i saw you visited my site thus i came
to return the want?.I'm attempting to in finding things to enhance my website!I assume its good enough to make use of some of your concepts!!

plastic carpet protector (3 days ago)

Howdy, I believe your site could possibly be having web browser compatibility issues.
Whenever I look at your site in Safari, it looks fine however, when opening in I.E., it's got some overlapping issues.

I merely wanted to provide you with a quick heads up!
Apart from that, great blog!

Merino (3 days ago)

If some one wishes to be updated with latest technologies
therefore he must be visit this web site and be up to date
everyday.

rainbow fidget spinner (2 days ago)

Wow, wonderful weblog layout! How long have you been running a blog for?

you make running a blog glance easy. The entire look
of your website is excellent, let alone the content material!

how to get free fifa 18 coins (5 hours ago)

If some one desires expert view regarding running a blog afterward i suggest him/her to visit this
weblog, Keep up the pleasant work.

aws training (14 hours ago)

This design is wicked! You definitely know how to keep
a reader amused. Between your wit and your videos, I was almost moved to
start my own blog (well, almost...HaHa!) Fantastic job.
I really loved what you had to say, and more than that,
how you presented it. Too cool!

www.chattersonfarms.com (17 weeks ago)

I just wanted to write down a small message to be able to appreciate you for all the fabulous instructions you are giving out at this site.
My considerable internet search has at the
end been recognized with pleasant strategies to write about with my guests.
I would claim that most of us readers actually are definitely lucky to exist in a fantastic
community with so many lovely individuals with valuable tips and hints.
I feel pretty privileged to have discovered the webpage and look forward to plenty
of more brilliant minutes reading here. Thank you once again for a lot of things.

veterinary clinics omaha ne (1 sec ago)

Remarkable! Its truly amazing article, I have got much
clear idea concerning from this paragraph.

Theron (4 weeks ago)

The final thickness was to be three/eight” for the jewelry box sides and top.
The jewelry box backside was to be 1/8” plywood,
covered by a velvet pad.

laser wavelength (1 day ago)

Wow that was unusual. I just wrote an really long comment but
after I clicked submit my comment didn't show up.
Grrrr... well I'm not writing all that over again. Anyway,
just wanted to say excellent blog!

Ronnie (1 day ago)

Can you tell us more about this? I'd care to find out more details.

Project loan for Investers (1 day ago)

I do not even know how I ended up here, but I thought this post was good.
I do not know who you are but certainly you're going to a famous blogger if you are not already
;) Cheers!

microsoft office 2016 training (7 hours ago)

Wow, this paragraph is nice, my younger sister
is analyzing these things, thus I am going to inform her.

Helicopter Instructor (7 min ago)

Heya! I just wanted to ask if you ever have any problems with hackers?
My last blog (wordpress) was hacked and I ended up losing
several weeks of hard work due to no backup. Do you have any solutions to prevent hackers?

Muay Thai training (19 weeks ago)

I'm gone to tell my little brother, that he should
also pay a visit this webpage on regular basis to
get updated from most recent news update.

Magnetic materials (3 days ago)

Hi there just wanted to give you a brief heads up and let you know a few of the images aren't loading properly.

I'm not sure why but I think its a linking issue.
I've tried it in two different web browsers and both show the
same results.

שגיב קורן (5 hours ago)

If you wish for to obtain a good deal from this piece of writing then you have to apply these techniques to your won web site.

community.openscholar.harvard.edu (1 day ago)

I like the helpful information you supply to your articles.
I will bookmark your blog and test once more
here regularly. I am moderately sure I'll be informed plenty of new stuff right here!
Best of luck for the next!

buy fifa 18 coins (3 hours ago)

This design is wicked! You most certainly know how to keep a reader
entertained. Between your wit and your videos, I was almost
moved to start my own blog (well, almost...HaHa!) Wonderful job.
I really loved what you had to say, and more than that, how you presented it.
Too cool!

web sellers (4 days ago)

Admiring the hard work you put into your site and in depth information you present.
It's nice to come across a blog every once in a while that isn't the same
out of date rehashed material. Wonderful read! I've bookmarked
your site and I'm including your RSS feeds to my Google account.

microsoft office word 2013 training (6 hours ago)

Thank you for the auspicious writeup. It in truth
was a enjoyment account it. Look complex to far brought agreeable
from you! By the way, how could we communicate?

Jimmie (2 days ago)

I really like what you guys are up too. This type of
clever work and reporting! Keep up the fantastic works guys I've added you guys to our
blogroll.

economics homework (2 days ago)

I'm not sure why but this website is loading
extremely slow for me. Is anyone else having this problem
or is it a problem on my end? I'll check back later and see if the problem still exists.

transport camion frigorific (7 hours ago)

Amazing! Its actually remarkable article, I have got much clear
idea regarding from this paragraph.

dich thuat tai lieu (23 hours ago)

Its not my first time to go to see this website, i am browsing
this web site dailly and obtain pleasant information from here everyday.

Reageer op dit artikel:

The content of this field is kept private and will not be shown publicly.