Wetenschappers en Social Media

2012 Feb 10

 

We hebben als communicatieprofessionals bij een grote universiteit inmiddels uitvoerig kennis gemaakt met diverse vormen van sociale media, de snelheid ervan, de mogelijke impact die het kan hebben, de voordelen maar ook de mindere aspecten. Bij de TU Delft geven we cursussen Twitteren en workshops bloggen aan medewerkers, gaan we in discussie met studenten op onze Facebook fanpage en faciliteren we de interactie tussen onze alumni op LinkedIn.

Als communicatieprofessionals in het umfeld van de wetenschap zien we de aanwezigheid van wetenschappers in die delende wereld onafwendbaar toenemen. Maar we zien ook de terughoudendheid, de twijfel en de angst. ‘Maar ik wil helemaal niet op Twitter’, roept  de nietsvermoedende wetenschapper regelmatig uit. Dat hoeft ook niet, ‘2.0’ houdt veel meer in dan alleen microbloggen. In deze blog een niet-uitputtend overzicht van waar kansen liggen.

Open Science
‘Open Science is een filosofie waarbij data, onderzoek en resultaten vrij toegankelijk zijn voor iedereen zonder copyright, patenten of andere controlemechanismen’ (Marjolein Pijnappels, zie onder). Online peer review, open access, open data, open courseware, betere verspreiding van data, tools en methodes (www.openscience.org bijvoorbeeld biedt toegang tot gratis open source software in diverse onderzoeksvelden) zijn allemaal ’2.0-gerelateerde termen die de komende tijd veel aan invloed zullen gaan winnen. Het betrekken van het publiek bij onderzoek met citizen science is ook een succesvol voorbeeld van de inzet van social media in wetenschappelijk onderzoek.

Michael Nielsen is een vooraanstaand wetenschapper op het gebied van quantum computers. In april 2006 hield hij een pleidooi voor open science op TEDxWaterloo. Michael Nielsen verliet de academische wereld om een boek te schrijven over open science en de manier waarop online tools de manier waarop wetenschappelijke ontdekkingen gedaan gaan worden zullen veranderen.

 
Publiekscommunicatie
De wetenschappelijke subsidiestroom bestaat steeds meer uit individuele subsidies, van de VENI-VIDI-VICI-subsidies van NWO tot Europese ERC Personal Grants. Toekenning is vooral afhankelijk van een indrukwekkende lijst met publicaties, maar daarnaast speelt ‘maatschappelijke relevantie’ een rol(letje).  De KNAW  heeft een voorstel voor de criteria en de indicatoren voor de kwaliteitsbeoordeling van wetenschappelijke werk in de ontwerpende en construerende wetenschappen geformuleerd en een  ‘kwaliteitsindicatorenkaart voor de technische wetenschappen‘ ontwikkeld .

Onder de rubriek ‘maatschappelijke relevantie’ wordt ook ‘verspreiding van kennis’ genoemd. Concreet:  ‘Activiteiten gericht op popularisering wetenschap, onderwijs en bijdragen aan het publieke debat’ en ‘Professionele publicaties en voordrachten, niet wetenschappelijke publicaties, tentoonstelling etc. over onderzoeksresultaten’. Publiekscommunicatie is dus belangrijk, en een van de manieren om je publiek te bereiken is via online media als een blog, en/of via Twitter.

Persoonlijke profilering
Iedere wetenschapper (eigenlijk iedere werknemer in het algemeen) doet  iets aan ‘persoonlijke profilering’ om zijn of haar carrière vooruit te helpen. Dat wil niet zeggen dat iedereen daar heel bewust mee bezig is, vaak gebeurt het als bijverschijnsel van de drang om resultaten met anderen te delen. Als de wetenschapper zich hier echter van bewust is, zal de profilering een stuk doeltreffender kunnen zijn. Dat betekent dus bijvoorbeeld het bijhouden van je LinkedIn profiel, lezingen geven (en je presentatie op SlideShare zetten), bloggen (naast publiceren in vakbladen), twitteren, actief zijn op (wetenschappelijke) discussiefora en plaatsen van relevante inhoud op Wikipedia. Laat vervolgens die meerwaarde ook maar zien aan je (toekomstige) werkgever of subsidieverstrekker.

Doelgroepen bereiken
Dat ene gemeenteraadslid, die ene politicus of die ene (wetenschaps)journalist is tegenwoordig via Twitter veel makkelijker te bereiken met jouw boodschap dan via de gangbare kanalen van bellen, mailen en afspraken maken. Dat kan natuurlijk allemaal in tweede instantie, maar voor het trekken van de aandacht en een eerste quasinonchalant contact is Twitter wel een prachtig middel.

Wetenschappers en sociale media
Het begrip ‘Social Media‘ omvat vele platforms, technieken en manieren van communiceren. Allemaal toepasbaar voor bepaalde specifieke doelen en doelgroepen. Inzetbaar voor het onderzoek zelf, voor het verbreden van je netwerk, het delen van resultaten met een specifiek of juist een heel breed publiek, en in het algemeen voor het werken aan je wetenschappelijke carrière. Daarnaast kan het ook gewoon leuk zijn – vinden wij als communicatieprofessionals dan. In ieder geval de moeite waard om je ‘s in te verdiepen en/of je te laten adviseren.

Meer lezen? 
Als je het allemaal wilt horen van een wetenschapper zelf, lees dan deze blog ‘Wetenschap in 140 tekens’ van Peter Kerkhof (toegegeven, hij is wel communicatiewetenschapper…).

In het white paper ‘Wakker worden! Tijd voor Open Science’, beschrijft Marjolein Pijnappels (Studio Lakmoes) hoe social media het wetenschappelijk proces zouden kunnen veranderen.

Blog van Rob Speekenbrink over Persoonlijke Profilering en de bijbehorende

SlideShare presentatie over het hoe en waarom van Persoonlijke Profilering

SlideShare ‘Meer Social Media in de wetenschap’.

Een overzicht van Nederlandse wetenschapsgerelateerde blogs.

Zie ook de gerelateerde blog De Nederlandse wetenschapper en 2.0.

Over de auteurs
Rob Speekenbrink is Adviseur Online Media bij de TU Delft. Door intensief gebruik en de ervaringen die dat oplevert adviseert hij binnen en buiten de TU Delft over gebruik van sociale media voor de meest uiteenlopende doelen. Hij geeft cursussen en verzorgt workshops.

Roy Meijer is Adviseur Corporate Communicatie bij de TU Delft. Hij heeft zich verdiept in de combinatie wetenschap en social media, en probeert samen met enkele gelijkgestemden ‘de boodschap’ ook breder uit te dragen via het Platform Wetenschapscommunicatie, de LinkedIn-groep Wetenschapper 2.0, www.twitter.com/wetenschapper20  en http://wetenschapper20.wordpress.com

 

Reacties

居酒屋 バイト 北九州市小倉北区堺町1-8-9 のれん村1F (1 week ago)

はじめまして。

中洲でド短期でバイトするなら居酒屋がおすすめです。
時間的に自由ができるし、バイト代も高いです。

それにアルバイト場でのフレッシュな経験があったり、バイトを通じていろんな体験をすることができます。

中には料理に関心を感じて自分で開業したりする人もいるほどです。

働く期間も数ヶ月以上だったり短期だったりと調整できるし、柔軟なライフスタイル送るなら極めていい仕事ですね。そんな北九州で居酒屋バイト情報ならこちらのウェブサイトがおすすめです。

Albert (1 week ago)

Hey I know this is off topic but I was wondering if you knew of any
widgets I could add to my blog that automatically tweet
my newest twitter updates. I've been looking for a plug-in like this for
quite some time and was hoping maybe you would have some experience with something like this.
Please let me know if you run into anything.
I truly enjoy reading your blog and I look forward to your new updates.

revouchers (1 week ago)

Heya! I just wanted to ask if you ever have any problems with
hackers? My last blog (wordpress) was hacked and I ended up losing months of hard
wolrk due to no data backup. Do you have any methods to protect against hackers?

Gaston (1 week ago)

I'm really impressed with your writing skills
as well as with the layout on your weblog. Is this a paid theme or did you modify it yourself?

Anyway keep up the excellent quality writing, it is rare
to see a nice blog like this one today.

www.muaythaiboxen.ch/?p=579 (1 week ago)

The other day, while I was at work, my cousin stole my apple ipad and tested to see if it can survive a thirty foot drop, just so
she can be a youtube sensation. My apple ipad is now destroyed and she
has 83 views. I know this is totally off topic but I had to share it with someone!

Martial Arts And Training (1 week ago)

If you desire to get a good deal from this post then you have to apply such techniques to your won blog.

shopify training (1 week ago)

I could not resist commenting. Perfectly written!

banana vape juice (2 weeks ago)

Hi to every one, since I am really eager of reading
thiis webpage's post to be updated regularly.
It carries fastidious data.

revouchers (1 week ago)

Write more, thats all I have to say. Literally, it seems as
though you relied on the video to make your point.
You definitely know what youre talking about, why waste your intelligence on just
posting videos to your blog when you could be giving us something informative to read?

peppa pig (1 week ago)

Wow, that's what I was exploring for, what a stuff!
present here at this blog, thanks admin of this
web page.

Dale (1 day ago)

Good day! Do you know if they make any plugins to safeguard against hackers?
I'm kinda paranoid about losing everything I've worked hard
on. Any recommendations?

http://iahgames.co.id (1 week ago)

Hello, Neat post. There is a problem along with your site in internet
explorer, might check this? IE still is the marketplace chief and a good component of folks will omit your excellent writing
because of this problem.

slim (1 week ago)

Sinus ear ringing is an extremely agonizing and tiresome situation -- along with having difficulty breathing, you also have to cope with the actual ears ringing.
This reduces the perception of having a slim condition to a person. So, what are
the things that could possibly cause the ringing of the ears.

men clothing stores (11 hours ago)

As a Newbie, I am permanently searching online for articles that can help me.

Thank you

Муай Тай для новичков (11 hours ago)

I am truly thankful to the owner of this web page who has shared this enormous post at at this place.

pulau harapan travel pulau harapan pulau harapan murah tour (1 week ago)

My relatives all the time say that I am killing my
time here at web, however I know I am getting knowledge everyday by reading thes nice posts.

coupon réduc (1 week ago)

Retrouvez l'actualité française et internationale, la
adroit, les évènements culturels, les rendez-toi-même sportifs, les nouveautés scientifiques
alors high-tech après raisonnablement d'autres sujets.

Obtenez 12% de remise lorsque en compagnie de quelque achat avec ce code promo smartbox, très bénéfique
! Les 70€ solde correspondent à 20€ contre le poker
alors 50€ remboursés au sprint. Livraison moment 24hr
selon offrande dès 100€ d'achats grâce à ce code promo Asos.
Sandra: Bonjour, il existe actuellement un code
promo Joemobile, dont se trouve sur cette passage !

buy parvaid (2 days ago)

Very descriptive blog, I enjoyed that bit. Will there be a part 2?

青森県の切手買取 (1 week ago)

青森県の郵便切手捌くをタレ込むします。頑張ってを口にするします。

行政書士試験合格法 おすすめ (1 week ago)

行政書士試験の科目別の出題の割合は、当然のことながら、法律科目の出題数が多いですが、その中で、憲法の出題数は意外に多くはありません。しかしながら、実は、憲法を得意科目にするのは、意外に難しいのです。高校で勉強する憲法のイメージのままで学習すると、なかなかマスターすることができません。行政書士試験を出題する側は、第一線の法律学者ですから、高度な観点から作問します。このような問題に正解するには、本格的な体系書で学習するほうが近道です。このブログでは、芦部信喜先生の教科書の記述に基づいて、掘り下げた解説をしています。

sleep trackers (2 hours ago)

Admiring the time and effort you put into your site and detailed information you provide.
It's nice to come across a blog every once in a while that isn't the same unwanted rehashed
information. Great read! I've bookmarked your site and I'm including your
RSS feeds to my Google account.

living (2 days ago)

May I simply just say what a comfort to find someone that
actually knows what they are discussing on the web. You certainly know how to bring a problem to
light and make it important. A lot more people should read this and understand this
side of your story. I was surprised that you're
not more popular given that you most certainly have the gift.

chatline (1 week ago)

When some one searches for his vital thing, therefore
he/she needs to be available that in detail, so that thing is
maintained over here.

Stephan (4 days ago)

I'm gone to tell my little brother, that he should also pay a visit this weblog on rgular basis to take updated
from most up-to-date news.

cleaners (2 days ago)

I’m not that much of a online reader to be honest but your sites really
nice, keep it up! I'll go ahead and bookmark your
site to come back in the future. Many thanks

Phoenix Pulled Pork Sandwich (1 week ago)

Very great post. I simply stumbled upon your blog
and wished to say that I have really enjoyed browsing your weblog posts.
After all I will be subscribing to your rss feed and I'm hoping you write again soon!

Wireless Headphones (2 days ago)

Hello, i think that i saw you visited my weblog so i
came to “return the favor”.I am attempting
to find things to improve my site!I suppose its ok to use some of your ideas!!

онлайн казино (4 days ago)

Весьма признателен за материал.
Вчитал ценную мы. Как видно из текста, что нажиться в этом
деле очень легко? Озадачен.

clinics (3 days ago)

I appreciate, lead to I found just what I was having a look for.

You have ended my 4 day long hunt! God Bless you man. Have a
nice day. Bye

best toilet (4 days ago)

Good way of explaining, and pleasant paragraph to take data regarding my presentation topic,
which i am going to present in academy.

steps to delete mpc cleaner (5 days ago)

Hi! Do you know if they make any plugins to protect against hackers?
I'm kinda paranoid about losing everything I've worked hard on. Any tips?

new artist 2016, Best rappers 2016 (4 days ago)

Hmm it appears like your website ate my first comment (it was extremely long) so I guess I'll just sum it uup what I
submitted and say, I'm thoroughly enjoying your blog. I as well am
an aspiring bloog blogger but I'm still new to everything.
Do you have any recommendations for first-time blog
writers? I'd genuinely appreciate it.

Pokemon Go Coins Hack No Survey (1 day ago)

Wow, this article is good, my younger sister is analyzing
these things, therefore I am going to let know her.

Karol (4 days ago)

Pretty great post. I simply stumbled upon your weblog and wished to say that I've truly enjoyed
browsing your weblog posts. After all I will be subscribing to your rss feed and I am hoping you
write again very soon!

Chi (4 days ago)

An intriguing discussion is worth comment.

I think that you ought to publish more on this subject, it might not be a taboo
subject but usually people do not talk about
these issues. To the next! Many thanks!!

http://sportsthailand.net/?p=120 (5 days ago)

It is truly a nice and useful piece of info.

I'm happy that you just shared this helpful info with us. Please stay us informed like this.
Thank you for sharing.

Watch a review here! (1 week ago)

I do believe all the concepts you have presented on your post.
They're very convincing and can certainly work. Nonetheless, the posts are very short for newbies.
Could you please lengthen them a little from subsequent time?
Thanks for the post.

Lorenzo (1 week ago)

If you wish foor to take a good deal from this paragraph then you have to apply such
strategies tto your won weblog.

facebook ads training (3 days ago)

I have read so many content concerning the blogger lovers
however this article is truly a good piece of writing,
keep it up.

Santo (23 hours ago)

Provided this uncertainty, we plan to delay handling of your payment case till we have actually had further clarification from the Supreme Court.

writing activities (3 days ago)

Its not my first time to go to see this site,
i am visiting this website dailly and get good information from
here every day.

Juggernox (5 days ago)

Andronox And Juggernox Reviews - Don't Buy Before Read!!!
Andronox and Juggernox are dietary supplement that helps to raise the nitric oxide level in your body to improve your muscle mass.

Juggernox and Andronox : Combo Pack for Increase Lean Muscle Mass!Juggernox and Andronox
are best dietary supplement for increasing muscle mass and nitric oxide level.
Read juggernox review.
Juggernox: *ATTENTION* Does It Best Muscle Building Supplement?
Juggernox is the right choice in building lean muscle
mass. the supplement lies in enhancing the sexual performance and muscle strength,
Juggernox: Flaunt Your Chiseled Muscles Like Never Before!
Juggernox Having ripped and chiseled muscles on their bodies are the biggest dream
of all men of this world. But unfortunately, there are a
Juggernox: Zero-Risk Natural Muscle Building Supplement Juggernox increases the muscle building result by
raising the level of testosterone and fills the body with energy.
Read review to know more.
Juggernox: Formula For Enhance Natural Muscle Mass! | Juggernox is a perfect
Muscle Building that helps in Enhance Energy,Stamina and gaining muscles easily.
Read Review to know more.
Juggernox Reviews: Get 100% Risk Free Trial No Side
Effects Juggernox Reviews claims to build a serious mass gaining by boosting nitric
oxide level to give ripped physique without any side effects.
Scam Free Review.
TRUTH About Juggernox: Reviews,Ingredients or Side Effects uggernox Reviews:
Effective muscle building supplement no side effects.
Read juggernox review, ingredients, price, side effects or scam.

Juggernox: Build Lean Muscular Body By Taking This Pill Wish to build muscles mass but not able
to do it because of the low energy in your
body? Don't worry take Juggernox for this problem. Explore
Juggernox Reviews it is an all new body increasing supplement which
helps you to increase your muscle size and stamina and handsome
JuggerNox Supplement Reviews - Delivers Mind Blowing Results!
Juggernox Reviews: Perfect body building formulla
increase muscle strength, endurance and protein output in your body.
Try Free Trial.
DO NOT BUY *Juggernox and Andronox* - SIDE EFFECTS LOOK Juggernox
and Andronox are the best dietary supplements to increase muscle mass
and the level of nitric oxide. Read Juggernox and
JUGGERNOX REVIEWS – MUST READ BEFORE ORDER!!
Juggernox is a perfect combination of muscle-boosting ingredients
which maximize the workout output and helps you get a ripped body.Juggernox is a dietary supplement which helps to
boost the low nitric oxide level and testosterone in our body.
The increase in this hormone
http://www.strongtesterone.com/juggernox/

InstaBuilder 2.0 Cost (1 week ago)

I just like the helpful info you supply for your articles.
I will bookmark your blog and test again here regularly.
I'm slightly certain I'll learn many new stuff proper right here!
Good luck for the following!

Crystal (1 day ago)

My spouse and I stumbled over here from a different web page and thought I should check things out.
I like what I see so now i am following you.
Look forward to looking over your web page yet again.

black magic (6 days ago)

I think what you typed made a great deal of sense. But, what about this?
suppose you composed a catchier post title?
I am not saying your content isn't good, however what if you added something to maybe grab people's attention? I mean Reply
to comment | formedia - we worden steeds socialer is
kinda boring. You should glance at Yahoo's home page and note how they create post headlines
to grab people interested. You might add a related video or a related picture
or two to grab people excited about everything've written. Just my opinion, it would
bring your website a little livelier.

blogspot.com rss (1 day ago)

Hmm it seems like your blog ate my first comment (it was super long) so I guess I'll just sum it up what I had
written and say, I'm thoroughly enjoying your blog. I
as well am an aspiring blog writer but I'm still new to the whole thing.
Do you have any suggestions for first-time blog writers?
I'd definitely appreciate it.

Derek Coleman music (6 days ago)

I am regular visitor, how are you everybody? This piece of writing posted at this web
site is really pleasant.

Juggernox (6 days ago)

Andronox And Juggernox Reviews - Don't Buy Before Read!!!
Andronox and Juggernox are dietary supplement that helps to raise the nitric oxide level in your body to improve your muscle mass.

Juggernox and Andronox : Combo Pack for Increase Lean Muscle
Mass!Juggernox and Andronox are best dietary supplement for increasing muscle mass and nitric oxide
level. Read juggernox review.
Juggernox: *ATTENTION* Does It Best Muscle Building Supplement?
Juggernox is the right choice in building lean muscle
mass. the supplement lies in enhancing the sexual performance and muscle strength,
Juggernox: Flaunt Your Chiseled Muscles Like Never Before!
Juggernox Having ripped and chiseled muscles on their bodies are the biggest dream of all
men of this world. But unfortunately, there are a
Juggernox: Zero-Risk Natural Muscle Building Supplement
Juggernox increases the muscle building result by raising the level of testosterone
and fills the body with energy. Read review to know more.

Juggernox: Formula For Enhance Natural Muscle Mass!
| Juggernox is a perfect Muscle Building that
helps in Enhance Energy,Stamina and gaining muscles
easily. Read Review to know more.
Juggernox Reviews: Get 100% Risk Free Trial No Side Effects Juggernox Reviews claims to build a serious mass gaining by boosting nitric oxide level to give ripped physique without
any side effects. Scam Free Review.
TRUTH About Juggernox: Reviews,Ingredients or Side Effects
uggernox Reviews: Effective muscle building supplement no
side effects. Read juggernox review, ingredients, price, side effects or scam.

Juggernox: Build Lean Muscular Body By Taking This Pill Wish
to build muscles mass but not able to do it because of the low
energy in your body? Don't worry take Juggernox for this problem.
Explore
Juggernox Reviews it is an all new body increasing supplement
which helps you to increase your muscle size and stamina and handsome
JuggerNox Supplement Reviews - Delivers Mind Blowing
Results! Juggernox Reviews: Perfect body building formulla
increase muscle strength, endurance and protein
output in your body. Try Free Trial.
DO NOT BUY *Juggernox and Andronox* - SIDE EFFECTS LOOK Juggernox and Andronox
are the best dietary supplements to increase muscle mass and the level
of nitric oxide. Read Juggernox and
JUGGERNOX REVIEWS – MUST READ BEFORE ORDER!!

Juggernox is a perfect combination of muscle-boosting ingredients which maximize the workout output and helps you get a ripped body.Juggernox is a
dietary supplement which helps to boost the low nitric oxide level and testosterone in our body.
The increase in this hormone
http://www.healthyapplechat.com/juggernox-reviews/

Kali (6 days ago)

Thank you for every other wonderful article.
The place else may just anyone get that type
of info inn such a perfect manner of writing? I have a presentation next
week, and I aam on the search for such info.

Liza (4 days ago)

VG

Reageer op dit artikel:

The content of this field is kept private and will not be shown publicly.