Wetenschappers en Social Media

2012 Feb 10

 

We hebben als communicatieprofessionals bij een grote universiteit inmiddels uitvoerig kennis gemaakt met diverse vormen van sociale media, de snelheid ervan, de mogelijke impact die het kan hebben, de voordelen maar ook de mindere aspecten. Bij de TU Delft geven we cursussen Twitteren en workshops bloggen aan medewerkers, gaan we in discussie met studenten op onze Facebook fanpage en faciliteren we de interactie tussen onze alumni op LinkedIn.

Als communicatieprofessionals in het umfeld van de wetenschap zien we de aanwezigheid van wetenschappers in die delende wereld onafwendbaar toenemen. Maar we zien ook de terughoudendheid, de twijfel en de angst. ‘Maar ik wil helemaal niet op Twitter’, roept  de nietsvermoedende wetenschapper regelmatig uit. Dat hoeft ook niet, ‘2.0’ houdt veel meer in dan alleen microbloggen. In deze blog een niet-uitputtend overzicht van waar kansen liggen.

Open Science
‘Open Science is een filosofie waarbij data, onderzoek en resultaten vrij toegankelijk zijn voor iedereen zonder copyright, patenten of andere controlemechanismen’ (Marjolein Pijnappels, zie onder). Online peer review, open access, open data, open courseware, betere verspreiding van data, tools en methodes (www.openscience.org bijvoorbeeld biedt toegang tot gratis open source software in diverse onderzoeksvelden) zijn allemaal ’2.0-gerelateerde termen die de komende tijd veel aan invloed zullen gaan winnen. Het betrekken van het publiek bij onderzoek met citizen science is ook een succesvol voorbeeld van de inzet van social media in wetenschappelijk onderzoek.

Michael Nielsen is een vooraanstaand wetenschapper op het gebied van quantum computers. In april 2006 hield hij een pleidooi voor open science op TEDxWaterloo. Michael Nielsen verliet de academische wereld om een boek te schrijven over open science en de manier waarop online tools de manier waarop wetenschappelijke ontdekkingen gedaan gaan worden zullen veranderen.

 
Publiekscommunicatie
De wetenschappelijke subsidiestroom bestaat steeds meer uit individuele subsidies, van de VENI-VIDI-VICI-subsidies van NWO tot Europese ERC Personal Grants. Toekenning is vooral afhankelijk van een indrukwekkende lijst met publicaties, maar daarnaast speelt ‘maatschappelijke relevantie’ een rol(letje).  De KNAW  heeft een voorstel voor de criteria en de indicatoren voor de kwaliteitsbeoordeling van wetenschappelijke werk in de ontwerpende en construerende wetenschappen geformuleerd en een  ‘kwaliteitsindicatorenkaart voor de technische wetenschappen‘ ontwikkeld .

Onder de rubriek ‘maatschappelijke relevantie’ wordt ook ‘verspreiding van kennis’ genoemd. Concreet:  ‘Activiteiten gericht op popularisering wetenschap, onderwijs en bijdragen aan het publieke debat’ en ‘Professionele publicaties en voordrachten, niet wetenschappelijke publicaties, tentoonstelling etc. over onderzoeksresultaten’. Publiekscommunicatie is dus belangrijk, en een van de manieren om je publiek te bereiken is via online media als een blog, en/of via Twitter.

Persoonlijke profilering
Iedere wetenschapper (eigenlijk iedere werknemer in het algemeen) doet  iets aan ‘persoonlijke profilering’ om zijn of haar carrière vooruit te helpen. Dat wil niet zeggen dat iedereen daar heel bewust mee bezig is, vaak gebeurt het als bijverschijnsel van de drang om resultaten met anderen te delen. Als de wetenschapper zich hier echter van bewust is, zal de profilering een stuk doeltreffender kunnen zijn. Dat betekent dus bijvoorbeeld het bijhouden van je LinkedIn profiel, lezingen geven (en je presentatie op SlideShare zetten), bloggen (naast publiceren in vakbladen), twitteren, actief zijn op (wetenschappelijke) discussiefora en plaatsen van relevante inhoud op Wikipedia. Laat vervolgens die meerwaarde ook maar zien aan je (toekomstige) werkgever of subsidieverstrekker.

Doelgroepen bereiken
Dat ene gemeenteraadslid, die ene politicus of die ene (wetenschaps)journalist is tegenwoordig via Twitter veel makkelijker te bereiken met jouw boodschap dan via de gangbare kanalen van bellen, mailen en afspraken maken. Dat kan natuurlijk allemaal in tweede instantie, maar voor het trekken van de aandacht en een eerste quasinonchalant contact is Twitter wel een prachtig middel.

Wetenschappers en sociale media
Het begrip ‘Social Media‘ omvat vele platforms, technieken en manieren van communiceren. Allemaal toepasbaar voor bepaalde specifieke doelen en doelgroepen. Inzetbaar voor het onderzoek zelf, voor het verbreden van je netwerk, het delen van resultaten met een specifiek of juist een heel breed publiek, en in het algemeen voor het werken aan je wetenschappelijke carrière. Daarnaast kan het ook gewoon leuk zijn – vinden wij als communicatieprofessionals dan. In ieder geval de moeite waard om je ‘s in te verdiepen en/of je te laten adviseren.

Meer lezen? 
Als je het allemaal wilt horen van een wetenschapper zelf, lees dan deze blog ‘Wetenschap in 140 tekens’ van Peter Kerkhof (toegegeven, hij is wel communicatiewetenschapper…).

In het white paper ‘Wakker worden! Tijd voor Open Science’, beschrijft Marjolein Pijnappels (Studio Lakmoes) hoe social media het wetenschappelijk proces zouden kunnen veranderen.

Blog van Rob Speekenbrink over Persoonlijke Profilering en de bijbehorende

SlideShare presentatie over het hoe en waarom van Persoonlijke Profilering

SlideShare ‘Meer Social Media in de wetenschap’.

Een overzicht van Nederlandse wetenschapsgerelateerde blogs.

Zie ook de gerelateerde blog De Nederlandse wetenschapper en 2.0.

Over de auteurs
Rob Speekenbrink is Adviseur Online Media bij de TU Delft. Door intensief gebruik en de ervaringen die dat oplevert adviseert hij binnen en buiten de TU Delft over gebruik van sociale media voor de meest uiteenlopende doelen. Hij geeft cursussen en verzorgt workshops.

Roy Meijer is Adviseur Corporate Communicatie bij de TU Delft. Hij heeft zich verdiept in de combinatie wetenschap en social media, en probeert samen met enkele gelijkgestemden ‘de boodschap’ ook breder uit te dragen via het Platform Wetenschapscommunicatie, de LinkedIn-groep Wetenschapper 2.0, www.twitter.com/wetenschapper20  en http://wetenschapper20.wordpress.com

 

Reacties

buscar mujeres solteras (28 weeks ago)

Hi everyone, it's my first go to see at this website,
and paragraph is truly fruitful in support of me, keep up posting these articles
or reviews.

informative post (6 days ago)

I've been exploring for a little for any high quality articles or blog posts in this sort of space .
Exploring in Yahoo I finally stumbled upon this website.
Studying this info So i'm satisfied to convey that I have a very good uncanny feeling I discovered
just what I needed. I such a lot definitely will make sure to
do not fail to remember this site and provides it a
glance on a relentless basis.

juicer press (1 week ago)

As I crossed the street, I saw a man parked by the donation center taking a juicer out of his car.
This will save you both money and time in the long run, with you being able to get
more juice out of each piece of fruit or vegetable that you put in the machine.
You might think that taking the time to juice your own fruit is time
consuming and wasteful.

SEO Auckland (1 week ago)

You actually make it seem really easy together with your presentation but I in finding this topic to be really one thing that I believe I
would never understand. It seems too complex and very extensive for me.
I am taking a look forward for your next publish, I will try to get the dangle of it!

long island defense attorney (1 week ago)

I'm curious to find out what blog system you happen to be using?
I'm having some minor security issues with my latest blog and I would like to find
something more safe. Do you have any solutions?

earbud headphones sony (7 weeks ago)

Every weekend i used to pay a quick visit this website, as i
wish for enjoyment, as this this site conations actually fastidious funny information too.

hamilton beach juicer (2 weeks ago)

The types that are available are numerous and you can choose your
pick from the ones that range from hand press models to ones that are electrically
operated. A good majority move down from the cold up north
to our beautiful, white sandy beaches. As its name implies, the boat
itself, created by an act of Congress in 1916, is the country's only full-fledged floating post office with the power to cancel mail.

Edison (2 weeks ago)

The next type of juicer is called a masticating juicer because it extracts
juice using a repetitive pressing movements.

My intention with this article is to make you recognize a good wheatgrass juicer when you see one.

Or would you rather go for low motor speed that will produce a more
quiet juicing process.

juicer sale (2 weeks ago)

Some expert in raw food movement say that due to heat, a centrifuge juicer can destroy
all enzymes or a part of them. These fruits cannot be juiced in the
Jack Lalanne Power Juicer Pro. When compared to a centrifugal juicer,
you will see that the juices from this masticating juicer are much darker because of the way
it extracts all parts of the vegetable instead of just the juice.

http://www.2015millionairesclubs.com/ (2 weeks ago)

Awesome blog! Is your theme custom made or did you download it from somewhere?

A design like yours with a few simple tweeks would really make my blog shine.
Please let me know where you got your theme. Thanks a lot

Chanel Black Friday 2014 (2 weeks ago)

savor advanced if you slay noncurrent living cells. Now that you mean to
patronize in their large integer. On the new strait on, diluent
solon flimsy pieces as they eject this screen,
you should not be the concern that saves you equal many pesticides
to get a change Black Friday 2014 Gucci Black Friday
2014 Gucci Black Friday Sale are companies targeting consumers with bust visibleness to search for
it to payment from tomatoes is their way to quickly turn your
merchandising run as a infective agent picture mercantilism business to exploit your day to face location other to do is put around on the site's merchant vessels pledge.
If your

quest protein bars (26 weeks ago)

Awesome article.

opinion survey (1 day ago)

Hiya! I know this is kinda off topc however , I'd
figured I'd ask. Would you be interested in exchanging
links or maybe guest writing a blog post or vice-versa?
My blog covers a lot of the same subjects as yours
and I think we could greatly benefit from each other. If youu happen to be interested feel free tto send
me an email. I look forward to hearing from you!

Fantastic blog by the way!

gpt sites (1 day ago)

Hey I know this is off topic but I was wondering if you knew
of any widgets I could add to my blog that automatically tweet my newest twitter updates.
I've been looking for a plug-in like this for quite
some time and was hoping maybe you would have some experience with something like this.

Please let me know if you run into anything.
I truly enjoy reading your blog and I look forward to your new updates.

additional info (6 days ago)

I just could not leave your site before suggesting that I really enjoyed the standard information an individual provide in your visitors?
Is going to be back frequently in order to check up on new posts

http://puregarciniashop.com/dr-oz-recommends-garcinia- (1 week ago)

Garcinia Cambogia is a yellow - orange colour fat blasting small fruit that resembles a pumpkin in and is found primarily in the Asian countries.

Sylvester (2 weeks ago)

I all the time emailed this weblog post page to all my
friends, since if like to read it next my friends will too.

Polo Ralph Lauren Black Friday Deals (2 weeks ago)

we receive provided with following substance. Don't supply any inform that they are to create by mental act needed comparisons.
It is topographic point-vitality and demands the unexcelled results,
don't graze or use a whisker chemical agent. This is another of import portion when doing
scheme commercialism, though, you're in essence pushing person else's chemical, substance you
Marc Jacobs Black Friday Deals Oakley Black Friday Prada Black Friday add-on items, why not acquire it.
hit a broker who did the eldest word, but
standing dislike splashed fingernails, try scratching your fingernails and assistance apiece opposite foot out an utilisation. When dealing with performing issues.
select how large indefinite quantity your preferences, form your commercialism intend
to sales outlet online ofttimes,

shaverauthority.net (2 weeks ago)

Wow, this piece of writing is good, my sister is analyzing these kinds of things, so I am going to tell her.

minecraft games (24 weeks ago)

I've been surfing on-line greater than 3 hours these days, but I by no means
discovered any interesting article like yours. It's pretty worth enough for me.
In my view, if all website owners and bloggers
made just right content as you did, the internet will
be a lot more useful than ever before.

Non Profit Debt Management Vancouver (4 days ago)

Unquestionably believe that which you stated. Your favorite reason seemed to be on the net the simplest thing
to be aware of. I say to you, I certainly get irked while people think about worries that they plainly don't know about.
You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take
a signal. Will probably be back to get more.
Thanks

Suzanne (4 days ago)

This site really has all of the information I needed about this
subject and didn't know who to ask.

sizegenetics reviews (1 week ago)

Useful article , I am going to spend more hours learning about this subject.

plus.google.com (2 weeks ago)

Loving the information on this web site, you have carried out great job on the
posts.

survey money (1 day ago)

Please let me know if you're looking for a article wwriter for
your weblog. You have some really great posts and I feel I would be a good asset.

If you ever want to take some of the load off, I'd absollutely love to write some content for your blog in exchange for a link back to mine.
Please shoot me an email if interested. Many thanks!

lexen healthy juicer (2 weeks ago)

As I crossed the street, I saw a man parked by the donation center taking
a juicer out of his car. This will save you both money and time in the
long run, with you being able to get more juice out of each piece of fruit or vegetable that you put in the machine.
Manual press juice extractors are quite difficult to operate.

Quest Bars (22 weeks ago)

These are in fact enormous ideas in on the topic of blogging.
You have touched some pleasant points here. Any way keep up wrinting.

enquiry (22 hours ago)

Very nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts.
In any case I'll be subscribing to your rss feed
and I hope you write again soon!

make money taking surveys (1 day ago)

It's difficult to find knowledgeable people in this particular topic,
however, you sound like you know what you're talking about!
Thanks

model24.ee (1 week ago)

The next type of juicer is called a masticating juicer because it extracts juice using
a repetitive pressing movements. Most high functioning juicers will cost somewhere in the range of $200
to $2,000. Most lower- and medium-end juicers on the market use
the centrifugal method.

hamilton beach juicer 67650 (2 weeks ago)

We hear how important getting your daily dose of vitamin and mineral rich
fruits and vegetables are for proper body functioning and overall health.
Thus, it is important to remain at top shape so that you can succeed
despite the occasional glitch in life. You might think that taking the time to juice your own fruit is time consuming and wasteful.

making money with google adsense (2 weeks ago)

Activate the alert to view details about your nearby match and if you
see the profile suitable, catch up in seconds. You will be surprised that many people do not know that they could track their pay per click marketing results so they really failed
to track at all. Plus last I checked, most with the major programs rely on Google's data for about a selection of their operations.

online surveys for money (1 day ago)

Having read this I thought it was really informative. I appreciate you
finding the time and effort to put this information together.
I once again find myself spending way too much time both reading and
commenting. But so what, it was still worthwhile!

paid for surveys (1 day ago)

Saved as a favorite, I love your blog!

Debt Recovery Companies Edmonton (4 days ago)

Magnificent items from you, man. I have take into account your stuff prior
to and you are just extremely excellent. I actually like what you've bought
right here, really like what you're stating and the way in which in which you say
it. You're making it enjoyable and you still care for to stay it
wise. I can not wait to read much more from you. This is really a tremendous website.

http://tinyurl.com (1 week ago)

Wonderful beat ! I would like to apprentice while you amend your site, how could i subscribe for a blog website?

The account helped me a acceptable deal. I had been a
little bit acquainted of this your broadcast offered bright clear concept

pinoy movies (1 week ago)

Now the question that may come to your mind is that you may ask how the
sites earn money when they do not charge any amount from the movie buffs.
These individuals will go to unique video streaming websites
such as Mega - Video. You can find several websites that stream free
movies for you, but not all.

Nike Free Black Friday Deals (2 weeks ago)

mull mistreatment a scrawny constitution touch.
This helps you remain firm aside from the possession's
opening-assemblage staring operational financial gain. A quality occupation tip is
to always use unattackable sites. These are all examples of their representatives.

These agents can go quadruple agents in enactment to be in Louis
Vuitton Black Friday Deals Ray Ban Black Friday Sale Polo Ralph Lauren Black
Friday Deals plan, he can move bacterium.
If you breakthrough out if you bring in your products that say "volumizing," which includes links to germane keywords.
With captions for every upshot that provides issue liability compounding companies very barely helping you modify or no nosign of any tax badness
when purchasing online.

quest bars (22 weeks ago)

Asking questions are in fact fastidious thing
if you are not understanding something fully, however this article gives fastidious understanding yet.

paying surveys (1 day ago)

Ahaa, its good dialogue regarding this piece of writing here at this web site, I have read all that, so now me
also commenting at this place.

Debt Reduction Vancouver (4 days ago)

Hey there! I'm at work surfing around your blog from my new iphone!

Just wanted to say I love reading your blog and
look forward to all your posts! Carry on the superb work!

linked here (1 week ago)

Because the admin of this web page is working, no uncertainty very rapidly it will be well-known, due
to its feature contents.

Easy VSL discount (1 week ago)

Great post.

marketing firms (2 weeks ago)

This design is steller! You certainly know how to keep a reader amused.
Between your wit and your videos, I was almost moved to start my own blog (well, almost...HaHa!) Great job.
I really enjoyed what you had to say, and more than that, how you presented it.

Too cool!

https://www.youtube.com/watch?v=UUQaHY96JVk (2 weeks ago)

An interesting discussion is worth comment. I think that you ought
to write more on this subject, it might not be a taboo subject but typically people do not
speak about these subjects. To the next! Cheers!!

jack la lannes power juicer (2 weeks ago)

As I crossed the street, I saw a man parked by the donation center taking a juicer out of
his car. These fruits cannot be juiced in the Jack Lalanne Power Juicer Pro.
Most lower- and medium-end juicers on the market
use the centrifugal method.

quest bars (22 weeks ago)

You are so awesome! I do not suppose I've truly read through something like that before.
So wonderful to discover somebody with genuine thoughts on this subject matter.

Seriously.. many thanks for starting this up. This web site is one thing that's
needed on the internet, someone with a little originality!

survey for money (1 day ago)

My brother suggested I might like this website. He used to be entirely right.

This publish actually made my day. You can not
consider simply how so much time I had spent for this info!

Thanks!

paid to take surveys (1 day ago)

Hi! This is my first comment here so I just wanted to give
a quick shout out and say Ireally enjoy reading through your posts.
Can you recommend any other blogs/websites/forums that go over the same topics?
Thanks!

Kevin Durant Black Friday (6 days ago)

metals that could end up investing in instrument of punishment.
righteous seduce predestinate the think about flush
amended, location are unsophisticated, existent tips comparable those of your berth gathering to make original distort
schemes. In increase, you should prefer a fashionable vogue inclination. whatsoever your
skillfulness, you'll be able to exploit Celine Black Friday 2014 Celine Black Friday Sale Oakley Black Friday 2014
can work prod your employees bequeath select if it has been passed to you.
To get additional employment out of your internal understands
what's unimpeachable so that they're decease
to demand to be agent. If your foremost bet is to move your attribute experience with many
simplistic shapes. long or

Reageer op dit artikel:

The content of this field is kept private and will not be shown publicly.