Evaluatie en vooruitblik

2012 Sep 05

De eerste editie van het Nationaal Congres Onderwijs & Sociale Media werd gehouden op 31 mei 2012 in Diemen. Met dit verslag geven wij als organisatie op transparante wijze inzicht in de resultaten van het congres en de beleving van deelnemers. Ook is het een instrument om geïnteresseerden te betrekken bij de volgende editie van dit congres in 2013.

De ontwikkelingen op het terrein van sociale media zijn stormachtig. In nog geen tien jaar tijd heeft Facebook wereldwijd bijna een miljard gebruikers aan zich weten te binden. Het is illustratief voor de snelheid waarmee met name jongeren sociale media omarmen. Het is een ware revolutie in communicatie en toegang tot informatie. Het einde hiervan is nog niet in zicht: het landschap verandert voortdurend.

Het is evident dat dit een grote impact heeft op het onderwijs. Enerzijds roept het vragen op hoe wij hoe sociale media kunnen inzetten in marketing en communicatie maar ook welke invloed sociale media kunnen hebben op de inrichting van primaire processen: onderwijs en onderzoek.

Reinier Overtoom en Hans Hoornstra
Maastricht, september 2012.

>> klik hier voor het rapport

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