About Advancement Advancement is a systematic, integrated method of managing relationships in order to increase an educational institution's support from its key outside constituents, including alumni and friends, government policy makers, the media, members of the community, and philanthropic entities of all types. The primary core disciplines of educational advancement are alumni relations, communications and marketing, and development (fund raising). CASE products and services are geared to meeting the needs of professionals at all experience levels within these three primary domains. Practitioners in educational advancement belong to CASE in order to gain access to professional training and networking opportunities, key information resources, and to benefit from the work done by CASE to represent the advancement profession in the United States and worldwide.
Alumni Relations Alumni relations programs build and strengthen relationships with students and former students, faculty, and friends. They keep alumni informed about the institution and in contact with each other by providing opportunities such as homecomings, reunions, and alumni club events. They provide educational opportunities to alumni through continuing education programs, weekend seminars, and travel programs. CASE Conferences for Alumni Relations Professionals
Communications and Marketing Communications and marketing programs incorporate institutional or public relations, periodicals, publications and government relations. The goal of campus public relations is to keep interested audiences informed about the institution to influence their opinion and to build support for the institution. An institution's magazine, tabloid, and newsletter serve as a vehicle for alumni news and include news and feature articles about issues affecting the institution. An institution's publications convey its image to students, parents, alumni, faculty, and the community, ranging from student recruitment tools such as the viewbook or Web site portal to the alumni reunion brochure or a flier promoting a campus open house. Finally, government relations continues to be an important aspect of educational advancement. As public dollars and programs diminish, more institutions must increase contact with federal, state, and local governments. CASE Conferences for Communications & Marketing Professionals
Development
Development at educational institutions encompasses a sophisticated and comprehensive program of annual giving, campaigns, major gifts, and planned giving. While alumni annual giving remains the cornerstone of the development function, other sources of funding include corporations, foundations, trustees, faculty and staff, parents, and current students.
CASE Conferences for Development Professionals |